Sunshine in a Can: Introducing Shore Lager

Time to read 2 min

4.4% | LEMON & LIME LAGER

The Shore’s food, drink, and retail community has faced its share of challenges in recent years. Shore Lager was created to help bring people together. It’s social, it’s sunny, and it’s proudly rooted in our neighbourhood.

Brewed by Moonwake Beer Co in collaboration with creative agency Leith, Shore Lager is a drink created by the Shore, for the Shore.

Made for the Shore, Built to Give Back

Shore Lager was born out of a shared mission: to celebrate the vibrancy of the area with a destination beer that acts as a symbol of local pride, optimism, and community spirit. It’s built to remind everyone why The Shore is such an extraordinary place to eat, drink, shop, and explore.

Most importantly, the lager is designed to put real support straight back into the area that inspired it.

Funding the Shore Business Collective

A portion of the proceeds goes directly back to the Shore Business Collective. These funds are dedicated to marketing the area and supporting local independent traders to keep the shore thriving.

The Can Art

Created by the team at Leith, the visual identity of Shore Lager is built around a bold blue and yellow palette inspired by the bright, optimistic feel of Sunshine on Leith.

At its centre, the letters of SHORE LAGER radiate like sunbeams from a bright yellow central 'O', immediately establishing the "sunshine in a can" motif. Structured like an intricate vintage banknote, the label art features typographic ripples carrying fragments of Leith myths, local landmarks, and historical legends, crafted to reward anyone who takes a second look while enjoying a pint.

It’s a design created to stand out on retail shelves and bar counters. A badge of honour for The Shore that looks every bit as vibrant as the area it represents.

Elevated Taste, Grounded in Leith

To match the bright energy of the label design, we brewed a crisp, refreshing lager with a bright lemon and lime twist. Delivering genuine sunshine in a can, whatever the Scottish weather is up to.

What’s in the Glass

Style: Crisp Lemon & Lime Lager
Profile: Elevated taste, grounded in Leith. Bright, clean, and refreshing with a citrus twist.
The Mission: A destination drink that directly supports our local area.

Whether you're sitting in a waterfront bar down on The Shore or enjoying a chilled can at home, every sip helps keep our local business community vibrant.

Explore The Shore

Visit Us: Head down to The Shore and spend an afternoon exploring our independent bars, restaurants, cafes, and shops.
Find a Pint: Look out for Shore Lager on tap and in fridges across participating local venues and stockists.
Shop Online: Pick up cans directly here!

Grab Cans!